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In Heath we Trust !




A letter of thanks to Heath Cockburn and La Bicicletta

In this day and age of big box stores, non caring employees, the hustle and bustle of parking lots, line ups, and express lines, there lies a little oasis in the city called La Bicicletta. It’s a niche bicycle shop and last year I had the pleasure of discovering it during my return to the sport of competitive cycling.

After months of saving, my wife and I finally purchased our dream bikes and couldn’t be happier not only with them , but with the entire process leading to their delivery. There was never any doubt I was not purchasing my bike from La Bicicletta. Except, I did not think the process nor the final fitting would have gone so well.

Good customer service is often difficult to find in today’s world. La Bicicletta’s Manager, Heath Cockburn is a true testament to excellent customer service. He cares about your fitting, and your overall decision. You can sense his passion for the sport. I bought my first new bicycle over a decade ago, and was surprised at how sizing and the “proper fit” has changed. Heath made sense of it all and answered all my questions and offered excellent advice. His level of customer service is like no other. His level of professionalism is unmatched. Working retail is difficult as many know, but Heath appears to thrive in this industry. He doesn’t let the 6-7 days per week affect his demeanor whatsoever. Its so rare and refreshing to see someone who truly loves their job. I have the utmost admiration for him.

I couldn’t be happier from the time of the initial discussions, emails, and fittings, with Heath, to final fitting and pick up. I want to thank you for bringing me into the modern era of cycling.

It is with great pride to be affiliated with La Bicicletta. My only regret is that it wasn’t done sooner !

Heath, we love you!


Simon Jagassar
Toronto, Canada

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